MPEDA and Sysco Team Up

The Marine Products Export Development Authority of India (MPEDA) and Sysco Corporation have undertaken a co-branding agreement for the promotion of Indian Black Tiger Shrimp in the USA market.

Leena Nair, Chairman of MPEDA, and James Butch Vidrine, director of sourcing-seafood at Sysco, signed the agreement on Oct. 5 in New Delhi at a function attended by senior officials of Ministry of Commerce & Industry, Ministry of Agriculture, DGFT, ITPO, and a large number of seafood exporters in Udyog Bhavan. Under this agreement the MPEDA logo will be co-branded with Sysco's well established Portico brand.

Houston, Texas-headquartered Sysco is a Fortune 500 foodservice company and is North America's leading foodservice marketer and distributor. It is a global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers in the business of preparing meals for consumption away from home.

Having generated record sales of $37.5 billion for fiscal year 2008 (up 7.1% over the previous year) and net earnings of $1.1 billion (+13.1%), Sysco is ranked as a global leader in broadline distribution of products to the foodservice industry.