IbroMar Officially Changes Name to Culimer
To Better Communicate Brand Globally

Bite-size smoked tuna and marlin canapés were sampled with pleasure at Culimer’s stand during the European Seafood Exposition in Brussels.

It’s official. IbroMar B.V., a Rotterdam, Holland-headquartered supplier of diversified frozen seafood products, has changed its corporate name to Culimer B.V. in order to communicate a single brand image worldwide.

The name has been adopted for offices in Rotterdam and Ho Chi Minh City, Vietnam, alike. Offices in Beijing, China, and Dubai, UAE, maintain their names, which already had Culimer in them. IbroMar Holding B.V. keeps its name as the corporate parent.

IbroMar B.V. had opened the two Culimer offices in Beijing and Dubai in 2006 and 2007, and extended its product range with new king crab varieties, smoked tuna, super frozen tuna and other items.
“The name change to Culimer creates an opportunity to build on a stronger market position,” said Martin Brugman, president of Culimer B.V. and its mother company IbroMar Holding B.V. “Culimer better outlines our role in culinary consumption, and has been a strong seafood brand name for many years.”

Culimer B.V. maintains the core business of IbroMar B.V. as a specialist in the manufacturing, handling, import and export of high value and high quality deep frozen seafood.

“By carefully selecting partners worldwide, investing in our own manufacturing sites, product development, quality control and IT infrastructure, we aim to meet the demand for high quality seafood at the best possible price,” said Brugman.