Iglo’s All Aglow with First Harvest
Limited Time Vegetable Event

Young peas are part of the First Harvest line from Iglo, which is available during only two months of the year.

Germany’s Iglo has for decades obtained vegetables from contract farmers in Munsterland, quite close to its plant in Reken, so that they can be frozen soon after harvest. And much is made of this in promoting its products.

Each year the Hamburg-headquartered company features Erste Ernte (“First Harvest”) vegetables from Munsterland for a limited period. The “Erste Ernte 2008” offerings, leaf spinach and young peas, replaced the standard items for a two-month period, beginning in mid-May.

Nielsen reports that frozen spinach is a rapidly growing market, and Iglo (www.iglo.de) is also serving it with two additional products in the Schlemmer Spinat range. The public now can get its “Gourmet Spinach” from Munsterland also with either gorgonzola cheese and pearl onions, or gouda cheese and sweet corn. There are recipe ideas on the package to give the customer inspiration.

Thanks also to the Munsterland farmers, Iglo ranks as the leader in frozen herbs in Germany, with 82.4% of the market. New this year is Kräuter der Provence, with an herb combination developed in southern France.

Under the Munsterland sub-brand, Iglo offers spinach with corn and Gouda cheese to consumers in Germany.

Kräuter der Provence also figures in Iglo’s efforts to enhance its position in the dynamically growing frozen chicken market. It has launched a new Hänchenfilets mit Marinade range, one of which has a marinade of tomatoes, red wine and those typical Provence herbs. The other chicken fillet is Joghurt Pfeffer with a marinade of yogurt and green peppers.

Other trends encompass frozen fish and light and balanced nourishment. Iglo is meeting both with its Schlemmer-Filet Balance. The fillets are garnished with spring vegetables, zucchini strips and carrots, and have a maximum fat content of 3%.

Frozen fish sticks are another big part of the fish trend, and there is also a trend to Tex-Mex foods. Käpt’n Iglo’s latest fish stick variation serves both with a chili-flavored breading. The package bears the Marine Stewardship Council’s seal, certifying that the Alaska pollock component of the fish sticks come from sustainable fisheries.