New Alexia Side Dishes from ConAgra
Go Swiftly from Freezer to Plate

Chipotle Sweet Potatoes are one of the new side dishes under the Alexia brand.

Alexia Select Sides, a line of all-natural, easy-to-prepare roasted potato and vegetable side dishes for skillet preparation that go from freezer to plate in 10 to 12 minutes, has been introduced by Omaha, Nebraska, USA-based ConAgra Foods, Inc.

They are said to contain all the ingredients needed to prepare a nutritious, multiple-serving side dish, including premium roasted red-skin or sweet potatoes, vegetables such as whole green beans, baby portabella mushrooms and an herb-infused cooking oil packet.

“Our consumer research showed that people crave more variety, yet often treat side dishes as an afterthought,” said Michael Smith, brand director at ConAgra Foods. “With Alexia Select Sides, we’re able to deliver premium, all-natural side dishes that are easily prepared in a skillet. Sauteing the vegetable blend creates a tempting aroma and gives the dish more flavor compared with other frozen vegetables.”

Sold at grocery and natural food stores nationwide for a suggested retail price of $3.69, Alexia Select Sides are available in four varieties: Roasted Red Potatoes & Baby Portabella Mushrooms; Roasted Red Potatoes & Italian Inspired Vegetables; Roasted Red Potatoes & Harvest Vegetables; and Chipotle Roasted Sweet Potatoes. Each package has three servings and includes a separate pouch containing a blend of premium oils, herbs and spices, such as thyme and sage, to complement flavors of the other ingredients.

The frozen potato and onion side dish category accounts for $1.2 billion in annual sales in the USA, according to Information Resources, Inc.