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Frozen Foods International News
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| Frozen Foods Medalists for London Olympics |
If foodservice operators want to keep up with demand during the
London summer Olympics and avoid costly delays, what they should
do is switch to frozen food, says the British Frozen Food
Federation (BFFF).
The BFFF is advising that reducing the reliance on fresh
deliveries and switching to frozen ingredients and prepared meals
is the ideal preparation for caterers in avoiding the potential
delivery pitfalls and continuing to cater to the needs of diners.
Restrictions, diversions and closures in event locations and in
central London could lead to three months of misery for
disorganized operators. By stocking up ahead of time cost sector
operators can avoid the scramble for fresh deliveries which will
often be out of hours and less frequent leading to both staffing
and stock control challenges.
"By stocking up on frozen in advance, contract caterers in
restricted areas can guarantee availability throughout the Games
and continue to fulfil requirements without having to make
significant changes to menus and staffing," said BFFF Managing
Director Brian Young. "The huge range of frozen ingredients and
prepared dishes means that operators don't have to cut back on
menu options and can offer the same nutritional meals throughout
the Games without having to incur greater costs."
Recent research commissioned by BFFF has also shown that frozen
food can also have financial and nutritional benefits for
foodservice providers. The research shows that dishes created
from scratch using fresh ingredients cost 24% more than their
frozen counterparts. In addition, nutritional research has shown
that frozen food is equally as nutritious as fresh.
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| 14-May-12 |
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