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Frozen Foods International News
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| Iceland to Franchise Stores in Iceland? |
Iceland frozen food stores in Iceland? The British retailer is
reportedly ready to launch in the country of the same name after
striking a deal with Johannes Jonsson, father of controversial
former Baugur boss Jón Ásgeir Jóhannesson.
Retail Week in the UK reported that sources close to Iceland (the
retailer) told it Jonsson is to become the franchisee for the
frozen food specialist in the country. The grocer has thrived in
difficult trading conditions in the UK and it will hope to have
the same success in Iceland, where the economy also continues to
struggle.
But the retailer's presence in the country is likely to be small,
because Iceland has a population of 317,398. The grocer already
has franchised stores in Spain and Portugal and opened its first
shop in the Czech Republic in January. Jonsson has a background
in retail as founder of Icelandic retailer Bonus. He set it up in
1988 and recruited his son, Jón Ásgeir Jóhannesson, to run the
business.
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| 11-May-12 |
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