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Frozen Foods International News
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| Big Daddy Goes on Health Kick |
Marshall, Minnesota, USA-based Schwan's Food Service, the largest
supplier of pizza to the National School Lunch Program, is making
great strides in reducing the salt content of the pizzas it
supplies to more than 70,000 schools.
Having earlier set a goal of reducing the sodium in its school
pizzas by 10% by the fall of 2011, the company announced at the
64th annual School Nutrition Show that it had actually beaten
that goal both in the amount of the reduction and the timing of
the changeover.
"We're pleased to inform our school customers that this fall,
twelve months earlier than anticipated, they will be able to
offer their students a variety of Big Daddy's pizzas with a 15%
to 25% reduction in sodium," said Michael Wiser, senior marketing
director, who added that the reduced sodium pizzas will begin
reaching schools this fall.
The Big Daddy's line of pizza products was first introduced in
2005 and has become a well-known brand for middle and high school
students, accounting for a third of Schwan's Food Services's
sales to schools. Developed with restaurant trends in mind, it
involved much research to develop the flavor profiles, as well as
the right nutrition. The brand also offers harvest crust
varieties, which combine enriched and whole grain flours to meet
the demand for increased whole grains in schools.
"For more than a year, we've researched sodium reduction for Big
Daddy's pizza," explained Sean Trygestad, pizza category
marketing manager. "Our primary goal, in addition to reducing
sodium, has been to retain and enhance the taste quality,
ensuring that students would continue to enjoy the pizza," said
Trygestad. Taste tests were held with students throughout the
process to confirm that the reduced sodium products performed as
well as the original recipes. Final results were achieved through
a reduction of salt as well as the use of sea salt.
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| 21-Jul-10 |
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