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Frozen Foods International News
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| Private Label? Sobey It! |
More than 80% of Canadian grocery shoppers say they purchase
private label brands such as Sobeys' leading Compliments line, a
new public opinion survey reveals. Some 58% buy private label
frequently,
Private label frozen foods in private label are favored by 54%
of frequent shoppers, according to the survey by Harris-Decima.
Canned goods are popular with 71%, household products with 62%,
dairy products with 49%, fresh meat and produce with 48% each
and baked goods with 45%.
"Sobeys recognizes that Canadians are not only looking for
competitive prices, but also for quality products that they can
trust to feed their families. That's why we continue to respond
through our Compliments private label assortment by offering a
wide range of products that provide extraordinary value to our
customers," said Belinda Youngs, Chief Marketing Officer.
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| 08-Jul-10 |
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