|
|
|
Quick
Frozen Foods International News
|
| Hi, Hi, American Pie! |
ConAgra Foods, Omaha, Nebraska, USA, has agreed to acquire the
assets of American Pie, LLC, based in Woodbury, New York.
American Pie manufactures frozen fruit pies, thaw and serve
pies, fruit cobblers and pie crusts under the licensed Marie
Callender's and Claim Jumper trade names, as well as frozen
dinners, pot pies and appetizers under the Claim Jumper trade
name. Financial terms of the transaction, expected to close
within 30 days, were not disclosed.
When the deal closes, American Pie will be managed as part of
ConAgra Foods' existing Marie Callender's frozen business,
within its Consumer Foods segment. The company's current Marie
Callender's business includes pot pies and a wide array of
single and multi-serve frozen dinners and entrees, sales of
which have increased 42% over the past five years according to
IRI data.
This acquistion fits into ConAgra Foods' strategy of adding
depth and strength to its existing strategic product lines in
key strategic pillars - specifically, expanding its presence in
the largest category within frozen retail desserts: frozen pies.
The company has a presence in other frozen foods with brands
like Banquet and Healthy Choice in addition to its existing
Marie Callender's line.
|
|
| 14-Jun-10 |
|
|
| . |
|
